How Gen Z Became America’s Most Disillusioned Voters
ANDREW RESTUCCIA AND ELIZA COLLINS
The Wall Street Journal
16 Mar 2024
Young adults are more skeptical of government and pessimistic about the future than any living generation
Kali Gaddie was a college senior when the pandemic abruptly upended her life plans— and made her part of a big and deeply unhappy political force that figures to play a huge role in the 2024 election season.
Her graduation was postponed, she was let go from her college job and her summer internship got canceled. She spent the final months of school taking online classes from her parents’ house. “You would think that there’s a plan B or a safety net,” she said. “But there’s actually not.”
Today, Gaddie, 25, works as an office manager in Atlanta earning less than $35,000 a year. In her spare time, she uploads videos to TikTok, where she’s amassed thousands of followers. Now, that’s at risk of being taken away too. All of this has left her dejected and increasingly skeptical of politicians.
Young adults in Generation Z—those born in 1997 or after—have emerged from the pandemic feeling more disillusioned than any living generation before them, according to long-running surveys and interviews with dozens of young people around the country. They worry they’ll never make enough money to attain the security previous generations have achieved, citing their
delayed launch into adulthood, an impenetrable housing market and loads of student debt.
Washington is moving closer to passing legislation that would ban or force the sale of TikTok, a platform beloved by millions of young people in the U.S. Several young people interviewed by The Wall Street Journal said they spend hours each day on the app and use it as their main source of news.
“It’s funny how they quickly pass this bill about this TikTok situation. What about schools that are getting shot up? We’re not going to pass a bill about that?” Gaddie asked. “No, we’re going to worry about TikTok and that just shows you where their head is…. I feel like they don’t really care about what’s going on with humanity.” She isn’t alone in expressing frustration. In recent days, congressional offices have been flooded with calls from young people begging lawmakers to leave the app in place.
Gen Z’s widespread gloominess is manifesting in unparalleled skepticism of Washington and a feeling of despair that leaders of either party can help. Young Americans’ entire political memories are subsumed by intense partisanship and warnings about the looming end of everything from U.S. democracy to the planet. When the darkest days of the pandemic started to end, inflation reached 40-year highs. The right to an abortion was overturned. Wars in Ukraine and the Middle East raged.
Dissatisfaction is pushing some young voters to thirdparty candidates in this year’s presidential race and causing others to consider staying home on Election Day or leaving the top of the ticket blank. While young people typically vote at lower rates, a small number of Gen Z voters could make the difference in the election, which four years ago was decided by tens of thousands of votes in several swing states.
Roughly 41 million Gen Z Americans—ages 18 to 27— will be eligible to vote this year, according to Tufts University.
Gen Z is among the most liberal segments of the electorate, according to surveys, but recent polling shows them favoring Biden by only a slim margin. Some are unmoved by those who warn that a vote against Biden is effectively a vote for Trump, arguing that isn’t enough to earn their support.
“We’re just kind of over it,” Noemi Peña, 20, a Tucson, Ariz., resident who works in a juice bar, said of her generation’s attitude toward politics. “We don’t even want to hear about it anymore.” Peña said she might not vote because she thinks it won’t change anything and “there’s just gonna be more fighting.” Biden won Arizona in 2020 by just over 10,000 votes.
Pessimistic mood
The pessimistic mood contrasts with what in many ways are relatively healthy economic circumstances. Many millennials—those born between 1981 and 1996— started careers around the 2007-09 recession. Gen Z workers are entering the labor market during a historically strong stretch.
For the last year, the unemployment rate for those in their late teens and early 20s has averaged near its lowest in at least a half-century, according to the Labor Department. Student debt has fallen as a share of income, with the Biden administration canceling $138 billion in federal student loans. More under-35year-olds own homes than before the pandemic. Young people have been hit by inflation, but by some measures, less than other age groups, according to a survey of consumers by the University of Michigan.
Young people say there’s plenty of evidence to the contrary. Among adults under 30, credit card and auto loan delinquencies are increasing. Savings have dwindled since reaching pandemic highs.
Rent has more than doubled since 2000, far outpacing the growth of incomes over the same period, according to Moody’s Analytics. More young people spend 30% or more of their income on rent than any other age group.
A Wall Street Journal poll conducted last month found more than three-quarters of voters under 30 think the country is moving in the wrong direction—a greater share than any other age group. Nearly one-third of voters under 30 have an unfavorable view of both Biden and Trump, a higher number than all older voters. Sixty-three percent of young voters think neither party adequately represents them.
NORC at the University of Chicago, a nonpartisan research organization, has measured Americans’ political attitudes since the early 1970s. An analysis of its polling shows that a swath of Gen Z, those ages 18 to 25 when the surveys were taken, reported lower levels of happiness and were less inclined to trust people than older generations were when they were the same age.
When asked if they had confidence in a range of public institutions, Gen Z’s faith in them was generally below that of the older cohorts at the same point in their lives.
More young people now say they find it hard to have hope for the world than at any time since at least 1976, according to a University of Michigan survey that has tracked public sentiment among 12th-graders for nearly five decades. Young people today are less optimistic than any generation in decades that they’ll get a professional job or surpass the success of their parents, the survey has found.
Jean Twenge, a professor at San Diego State University who researches generational differences, said Gen Z Americans stand out for their pessimism and comparatively low expectations for their lives. Millennials, in contrast, were significantly more optimistic about their futures when they were young. The pandemic, she said, amplified trends among Gen Z that have existed for years: chronic isolation, a lack of social interaction and a propensity to spend large amounts of time online.
A 2020 study found past epidemics have left a lasting impression on young people around the world, creating a lack of confidence in political institutions and their leaders. The study, which analyzed decades of Gallup World polling from dozens of countries, found the decline in trust among young people typically persists for two decades.
When the pandemic hit, Corey Darby was 23 and working as an entry-level recruiter—his first professional job since he graduated from college. He got laid off as the virus spread and much of the country shut down. He received unemployment benefits for nearly a year before he found another job.
“I went to bed at 23 before the pandemic and woke up at 26,” said Darby, who is now 27, which puts him on the cusp of the Gen Z and millennial generations. He recently relocated to Tampa, Fla., from Charlotte, N.C., and worries he’ll never be able to achieve the same level of stability that previous generations attained. His current job as a recruiter pays roughly $55,000 a year.
A Democrat who backed Biden in 2020, Darby said he hasn’t decided how he’ll vote in November. While he still leans toward supporting Democrats, he thinks Biden is too old, and he’s increasingly open to listening to what Republicans have to say, citing frustration with high prices. His favorite beer, Miller Lite, has risen in price, and he said his rent is too high.
Young people are more likely than older voters to have a pessimistic view of the economy and disapprove of Biden’s handling of inflation, according to the recent Journal poll. Among people under 30, Biden leads Trump by 3 percentage points, 35% to 32%, with 14% undecided and the remaining shares going to third-party candidates, including 10% to independent Robert F. Kennedy Jr. The Journal poll created a larger pool of young voters than usual to better understand their views.
Audrey Lippert, 19, said pandemic-related restrictions meant three of her four years of high school were upended, a disruption that she feels stunted her entry into adulthood. She has been working 10 to 20 hours a week for $14.35 per hour at her college campus Starbucks, which barely covers groceries and gas. She can’t fathom achieving the milestones her parents have.
“I’m living in a completely different time,” she said. “How do I step forward when I didn’t really get the formative experiences that people normally do?”
Lippert is now a freshman at Arizona State University. She is undecided on whether she will vote for president. She is more aligned with Democrats on issues such as climate change and gun control but doesn’t feel Biden has done enough on those issues and is unimpressed with Trump. “We’re never picking someone that we believe in. We’re just picking the one that we disagree with the least,” she said.
Matt Best, 27, of Clarion, Pa., voted for Trump in 2020 and describes himself as a moderate libertarian. But he said he won’t back Trump again, citing the former president’s role in the Jan. 6, 2021, riot at the U.S. Capitol. Best thinks Biden is too old. He likes Kennedy and is frustrated that he has little chance of winning the election. “Regardless of who you vote for,” Best said, “I don’t think change in a positive direction is going to come from either candidate.”
Targeting voters
The Biden campaign is trying to increase engagement with college campus organizing, digital and social-media outreach and organizing in public spaces such as bars and concert venues. The campaign recently launched a TikTok account, though Biden has also said that he would sign legislation either banning the app or forcing its sale.
The Trump campaign said it is targeting young voters on the economy and using nontraditional videos, such as promoting Trump’s appearances at UFC fights, that can maximize online engagement.
Most of the young voters the Journal spoke to said they don’t get their news from traditional media. Several said they don’t own a television. Instead, most use TikTok, Instagram, X and podcasts to gather information from people who rarely include professional journalists.
Peña said watching social media videos of young Americans living abroad has fueled her desire to leave the U.S. for what she believes will be a better quality of life. “Younger people,” she said, “are getting so much more exposed,” to different viewpoints.
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